“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”.
American Marketing Association
Whether you’re an aspiring entrepreneur eager to introduce your vision to the world, or an experienced founder expanding your business, the power of your brand is vital to your success.
Your brand represents how customers, competitors, and your community perceive you. The branding choices you make today will mold customer impressions, influence your business’s path, and inform all subsequent decisions.
A logo, often referred to as a “logotype,” serves as the visual symbol of a company or brand. At Scream agency, we hold the conviction that a logo is not just a graphic but a potent emblem of a company’s ethos, designed to make a memorable impact on its audience.
Logo design is crucial; it serves as a strategic tool, not merely an artistic element. A well-crafted logo fosters brand recognition and cultivates trust and credibility among consumers. At Scream agency, we ensure that your logo is distinctive, memorable, and captures the essence and values of your organization. We are eager to craft your company’s new logo!
Brand identity design involves crafting a collection of visual elements that embody a company or organization’s brand. This encompasses the brand’s overarching design philosophy, which includes the logo, color scheme, typography, and additional design components that convey the company’s values, vision, personality, and objectives.
At Scream agency, our aim is to craft a unified and impactful visual identity that distinguishes the company and resonates with its audience. A robust brand identity not only sets a company apart from its competitors but also fosters a consistent experience for customers, cultivates trust and loyalty, and ultimately contributes to heightened brand awareness and increased revenue.
Brand Strategy is a comprehensive approach that defines how a brand establishes recognition and preference among customers and prospects. It includes various elements such as voice, storytelling, brand identity, values, and the overall essence. If your brand represents your business’s face to the world, then your Brand Strategy is the framework supporting it.
At Scream agency, we hold the belief that Brand Strategy is essential for forging connections with customers. A well-crafted brand strategy can enhance loyalty, boost brand awareness, encourage repeat business, and stimulate word-of-mouth marketing and referrals.
A Brand Manual is a comprehensive document, available in print or digital format, that consolidates a set of rules or visual guidelines for a brand’s identity. It details the application of various graphic elements and their permissible variations, including colors, dimensions, typefaces, icons, patterns, and textures that are synonymous with the brand.
A Brand Manual typically features graphic illustrations that demonstrate both proper and improper applications of the brand, logo, and its elements. It goes beyond merely detailing the specific usage of each component; it explicitly outlines what should be avoided, such as improper angles, rotations, distortion of typography, and unsuitable logo backgrounds.